Verizon calls out AT&T’s shady 5G strategy in new full-page ad

ATT 5G E Logo

ATT 5G E Logo

But 5G E (the "E" is for "Evolution") isn't 5G-it's AT&T's 4G LTE network.

While those improvements should help boost LTE speeds, it doesn't bring them anywhere near what 5G will be capable of.

"The potential for 5G is awesome, but the potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist", Verizon said. The "E" is meant to stand for "Evolution" and will be displayed in areas where AT&T's service conforms to certain advanced characteristics of 4G LTE service.

AT&T customers might have noticed a new symbol appearing in the top corner of their devices and for those who aren't paying attention, they might be duped into thinking the telco is offering 5G connectivity. "We can enable faster speeds now, and upgrade to 5G when it's ready".

Several rival mobile network providers didn't hesitate to call out AT&T for the deceptive adjustment. This "5G Evolution" deception from AT&T is just another move in the battle for the consumer's attention.

Meanwhile, T-Mobile isn't expected to launch its mobile 5G network until 2020. 5G service on AT&T and Verizon is being rolled out in limited pockets of certain markets.

That seems like a pretty thorough rebuke of AT&T's tactics by Verizon, even if it was as humorously presented as T-Mobile's tweet seen below. They won't "take an old phone and just change the software to turn the 4 in the status bar into a 5" or call their 4G network a 5G network "if customers don't experience a performance or capability upgrade that only 5G can deliver".

Notably, Verizon isn't the only carrier to take umbrage with AT&T's 5G antics. It is the reason we opened 5G Labs to support entrepreneurs and innovators as they build the 5G applications that will change how we live, work and play.

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