Apple CEO Tim Cook earned almost US$16 million in 2018

Apple company logos are reflected on the glass window outside an Apple store in Shanghai China

Apple company logos are reflected on the glass window outside an Apple store in Shanghai China

In an interview with CNBC on Tuesday, Tim Cook remarked that Apple will announce new services in 2019 but stopped short of revealing any specific.

"In terms of the naysayer, I've heard this over and over again", Mr Cook told the network. "I've heard it in 2001, I've heard it in 2005, in '7, in '8, in '10, in '12 and '13".

The interview helped lift Apple shares by 2.2 per cent to US$151.19 in afternoon trading. "(.) Also, if you take AirPods and the Watch separately, and you sort of back these up and align it to the launch date of iPod as well (.) you will find that each one independently is like four to six time ahead of where iPod was in a comparable amount of time", he said.

Cook went on to say that he's "not defensive on it", adding that he believes "there is a culture of innovation in Apple and that culture of innovation combined with these incredible, loyal customers, happy customers, this ecosystem, this virtuous ecosystem, is something that is probably underappreciated". Its announcement that it now sees sales of $84 billion, well below the range of $89 billion to $94 billion that it forecast in November, sent company shares down almost 10 percent. The product pipeline has never been better. That confirms investor fears that the company's most profitable product has lost some of its lustre. Apple saw a decline in sales of iPhones, Macs and iPads there.

In his interview with Cramer, Cook said trade tensions between China and the U.S. created the sharp downturn, but he said he believes the situation is temporary.

"Since we began shipping the iPhone XR, it has been the most popular iPhone every day", he said. "I'm very optimistic that this will happen".

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