GM To Push Cadillac As Tesla Rival

GM To Push Cadillac As Tesla Rival |

GM To Push Cadillac As Tesla Rival |

Cadillac is planning to launch a new Tesla-fighting electric model, Reuters reports, as General Motors plans to turn the luxury marque into its EV flagship brand.

GM also said that Cadillac will be the company's leading EV brand, meaning that this new model likely won't be the last EV to join Cadillac's lineup. Alongside its bullish guidance, GM said it would use its Cadillac brand to compete with Tesla in the electric-vehcle market. GM announced past year it was ending production of the plug-in Volt as well as a low-selling plug-in Cadillac CT6, even as it moved to boost EV spending.

The announcement was made by GM on Friday during an investor call conference, where the automaker also confirmed plans for a new modular electric vehicle platform.

Last month, two OH senators asked GM to commit to building all future electric vehicles for US buyers within the country. In 2017, however, the company said BEV3 was flexible enough to underpin everything from compact crossovers to a large seven-passenger luxury sports utility vehicle and a large commercial van. He added that Cadillac would be "at the forefront" of rolling out new electric vehicles in the United States and China. "We are confident Cadillac will be a leader in luxury EVs and our design and technology will excite customers". He left GM in April. Last year, Barra said the company eyed electric vehicle sales of 1 million per year by 2026, with a substantial part of the total sold in China.

Cadillac has also been doing very well in China, with sales rising 17.2 per cent in 2018.

It is possible that the electric Cadillac will be targeted at the Chinese market where the government has implemented an aggressive electrification strategy to combat air quality problems and reduce the reliance on oil imports; the country aims to boost hybrid and electric auto sales 10 fold over the next decade via incentives and mandates.

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