Amazon joins Microsoft in calling for regulation of facial recognition tech

Even Amazon wants face recognition regulated

Even Amazon wants face recognition regulated

While defending its own facial recognition technology Rekognition, saying there has been not a single report of misuse of the technology by law enforcement, Amazon Web Services (AWS) on Friday said it also supports the creation of a legislative framework covering facial recognition through video and photographic monitoring on public or commercial premises.

Facial recognition tools are handy, but could potentially curb civil rights. From the ACLU condemning it for misidentifying members of Congress as criminals to its own employees penning a letter to company heads demanding they stop selling it to law enforcement, the facial recognition system has been controversial almost from its inception. In it, Punke lays out the company's "proposed guidelines" for responsible use of facial recognition - five very broad ideas that include calling for high confidence thresholds, human review and transparency in cases where law enforcement agencies use the technology. Punke writes that facial recognition matches should not be the sole determinant for making arrests or identifying persons of interest in a criminal investigation.

Law enforcement agencies should be transparent in how they use facial recognition technology. 5.

"The first casualty of the absence of regulatory framework for facial recognition technology is people's right to privacy", Duggal said.

"We are engaging with the NIST and other stakeholders to offer our direct assistance towards this effort", Punke notes.

Like any technology with the potential for misuse, Amazon believes facial recognition should be subject to an open and earnest dialogue, rather than a ban or condemnation. "Best practices" should be developed, implemented, and taught.

BuzzFeed News reported Wednesday that an individual in Vietnam claimed that while attempting to create a seller profile, the company prompted him to grant access to Amazon to his webcam and provide a clip of his face.

It is being widely conjectured that Amazon has recorded/is recording these five-second long video snippets as a part of measures to clamp down upon fake sellers and sellers of counterfeit goods. "The video will be encrypted and stored for identification objective".

The seller told Buzzfeed that he can not find the video in his seller profile, or find a way to delete it. Amazon disputes the findings of both studies.

The technology is particularly prone to misidentify people of different ethnicities, civil liberties groups argue.

"Amazon should make it crystal clear they are not exploiting this sensitive face data to, for example, enrich the face surveillance product that a coalition of 90 groups just demanded the company stop providing to governments".

Sellers have previously verified their identities with documents such as state-issued ID, a business bank account statement, a utility bill statement, or data such as a business address or tax ID.

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