Facebook acquires virtual search start-up to grow its AI

Facebook,GrokStyle,Facebook acquires GrokStyle

Facebook,GrokStyle,Facebook acquires GrokStyle

Like most major tech companies these days, Facebook is putting plenty of resources into developing its AI capabilities.

Facebook on Friday announced its acquisition of GrokStyle, a San Francisco start-up that uses artificial intelligence technology to help users shop for furniture. The deal was confirmed to Vator by Facebook spokesperson Vanessa Chan, after having first been reported by Bloomberg.

"We are excited to welcome GrokStyle to Facebook. Their team and technology will contribute to our capabilities AI".

"We founded GrokStyle to reimagine the retail experience".

Before it shut down, the startup GrokStyle specialized in visual search to help consumers find retail items like a stylish chair or table.

In a note posted on its website, the company said it had "only scratched the surface of what is possible with computer vision". It only disclosed that the firm is winding down its business and that its employees are "moving on as a team". Users could upload photos of products they'd like to buy and in return Facebook could point them to the right vendors. The company is known for technology that allows shoppers to search for furniture and other items by taking photos with their phones.

Basic idea is to allow users to match furniture in an image to visually find similar ones at stores.

Grokstyle had raised $2.5 million in venture funding from investors that included National Science Foundation, Neuron.VC, Amit Singhal, Luc Vincent, Amino Capital, Krishna Bharat, Red Bear Angels and Canaan Partners.

Facebook has acquired several AI startups over the last few years including London AI outfit Bloomsbury AI.

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