Amazon Acquires Wi-Fi Home Systems Company Eero

Amazon Echo Plus

Amazon Echo Plus

The tech giant's deal to acquire the mesh WiFi networking company is the latest sign of its smart home ambitions, prompting speculation about the possibility of Amazon adding WiFi capabilities to Echo devices, among other theories.

As its latest push into the smart home market, e-commerce giant Amazon announced that it is in the process of acquiring US -based internet routers developer, Eero. "The company also sells a security service for $99 a year", writes Jordan Novet for CNBC.com.

"A number of companies have been trying to address a very real pain point for consumers around their WiFi experience at home", says Brad Russell, research director for the connected home at the Parks Associates research firm. "By joining the Amazon family, we're excited to learn from and work closely with a team that is defining the future of the home, accelerate our mission, and bring eero systems to more customers around the globe".

"In the router market, Google has a competing product called Google Wifi". Y'know, as if Amazon needed to add anything else to its huge portfolio of in-house devices and gadgets. Instead of a single router device, multiple access points are used to blanket an entire home or apartment with a strong WiFi signal.

Amazon, a builder of the hit Echo smart speaker line, is behind a growing range of home electronics, from Fire TV streaming sticks to a voice-controlled microwave.

This is not the first acquisition for Amazon in the smart home space as the company acquired Ring - a video doorbell producer - for $1 billion previous year.

A statement from Eero's CEO and founder Nick Weaver suggests that the router manufacturer will maintain its brand at least in the near term. Every customer deserves reliable and secures WiFi in every room. Now, they'll rule the way you access the internet, which is huge.

"While it's an astute business move for Amazon, consumers should think twice before giving one company so much control over their homes just for the sake of convenience", Poletti concludes.

While neither Amazon nor Eero has given an indication that there will be any changes to this service in light of Amazon's new ownership, it's worth noting that the online retailer began offering Whole Foods discounts for Prime members after it acquired the supermarket in 2017 for $13.7 billion.

Neither Amazon nor Eero have specified exactly what the deal means for either company's current or future products, but it's easy to imagine how having control over the WiFi experience could benefit Amazon.

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