Instagram demoting inappropriate content from app

Instagram resets algorithms to stop the spread of harmful content

Instagram resets algorithms to stop the spread of harmful content

In a blog post outlining the changes Instagram wrote: "We have begun reducing the spread of posts that are inappropriate but do not go against Instagram's Community Guidelines, limiting those types of posts from being recommended on our Explore and hashtag pages".

Instagram is taking new steps to limit the reach of content it deems "inappropriate".

At the current moment, the content demotions won't be extended to Instagram's feed and Stories, but this could change in the future. Instagram will still remove posts that it finds to break its rules, but the exclusions from recommendations will apply to more borderline content that doesn't rise to the level of a removal, but may otherwise be considered "low quality".

Precisely, Facebook owned Instagram says at Menlo Park headquarters, that this type of content may not appear for hashtag pages or for the broader community in Explore, these types of things severely hurt the capability of designers to get new followers. Examples of non-recommendable content include violent, graphic, shocking, and sexually suggestive photos or videos.

Examples of demoted content. Slide by Instagram and via TechCrunch
Examples of demoted content. Slide by Instagram and via TechCrunch

The changes to Instagram come amid a host of other updates to how Facebook approaches "problematic content", a term that covers harassment, fake news, and clickbait across all its services. "It's not something unique to Facebook but inherent in human nature", the report said quoting Facebook's Henry Silverman. Instagram's Product Lead for Discovery Will Ruben said: "We've started to use machine learning to determine if the actual media posted is eligible to be recommended to our community".

Facebook is also expanding the amount of content that will be reviewed by the Associated Press as a third-party fact-checker, and it is collaborating with outside experts on "new ways to fight" fake news on its platform, the company said in a statement today.

The News Feed Context Button will soon be expanded to images and Facebook is introducing a new Community Standards section that'll allow users to track its monthly updates.

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