Pop Sensation BTS Smashes Most-Viewed 24-Hour Debut Record on YouTube

Courtesy of NBC View View 49

Courtesy of NBC View View 49

The YouTube landscape is much broader than the ongoing tussle between the Swedish creator and Indian music record label.

The world is finally standing up and taking note of BTS, and their new album Map of the Soul: Persona is likely to break records everywhere.

Interestingly, the last few months have seen YouTube's 24-hour viewing record smashed more times than avocado in a trendy café, with Ariana Grande setting a record of 50.3 million views back in December, in turn dethroning BTS" "Idol' as the record-holder.

The K-pop group's performance was highly anticipated, with passionate fans - coined "The Army" - reportedly camped out in front of the studio days in advance in hopes of meeting them. The hype ramped up on Wednesday, when "SNL" released its weekly promo centered on BTS' appearance, featuring Emma Stone as one of the group's "super fans".

Performing their hits "Boy With Luv" and "Mic Drop", BTS is the first-ever K-pop group to perform on "SNL", dazzling the audience with their signature choreography. The "Buy with Luv" video is now also the fastest YouTube video to garner 100 million views, another feat achieved in just under 38 hours (1 day and 14 hours).

What new heights will the boys reach?

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