Google Take on Amazon in Shopping. Again

Google Makes New Push to Bolster Travel Related SearchesMore

Google Makes New Push to Bolster Travel Related SearchesMore

Overall, I don't think anyone wants to see ads period but if Google does make the format interesting, it may be a new way for many users to interact with advertisements and information that is relevant to them.

During Google's Marketing Live conference for advertisers on Tuesday, the search giant announced a first for the company: Ads are coming soon to Google's iconic homepage.

"It actually changed with mobiles and what users expect from an online service like Google", he said.

As Chattarjee notes, the newly-redesigned Google Shopping will merge Google Express with Google Shopping, the latter of which was previously just a Google Search-based experience. It also is allowing broader use of what's known as "incognito" mode, which will prevent Google and others from linking people to their search histories. The service is rolling out now across Google Shopping, Google Search, and Google Assistant. The ads will be made more accessible for the audience so that they may find more information about the product easily.

At a conference previous year in Las Vegas, Expedia Chief Executive Officer Mark Okerstrom called Google his company's most important rival. For example, searching for pictures of a certain piece of furniture on Google Images may return Shopping results.

"What we've noticed over time is that trip planning is done over many weeks or many months", said Richard Holden, Google's vice president of travel product management.

That's likely to attract a raft of retailers who fear the ease of purchasing directly on Google would compel consumers to buy from a competitor using Google.

Normal ads will now appear in Google's discover feed which can be found on homescreens of many Android devices, the Google mobile homepage as well as on the Google App.

The ads on the Google home page appear on what the company calls its Discover feature, a Facebook-style news feed that users swipe through to view an algorithmically personalized set of links to articles, videos and other online content.

"Advertisers have a finite amount of money to spend", he said.

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