Whitney Houston's estate reportedly plans new album, hologram tour

32nd Annual Songwriters Hall of Fame

32nd Annual Songwriters Hall of Fame

But according to an article in the New York Times, the estate is now "open for business", according to executor Pat Houston, and has pacted a deal with publishing/management company Primary Wave for a hologram tour, an album of unreleased material, a musical and more.

"Whitney Houston is an incomparable artist whose voice resonates in people's lives to this day", said Lawrence Mestel, head of Primary Wave, which focuses on marketing classic catalogues of megawatt names including Bob Marley, Smokey Robinson and Def Leppard.

Whitney Houston's estate has revealed plans for a new album from the late singer, as well as a tour featuring her hologram.

In an interview with The New York Times, Whitney's sister-in-law and former manager, Pat Houston, revealed why now was the right time.

In the seven years since Whitney Houston's death, there has been relatively little of the asset-exploitation that usually follows the passing of a music icon, apart from a smattering of previously unreleased recordings, a pair of harrowing documentaries and a lot of unflattering press.

Houston isn't the only superstar to be immortalized in hologram form and it was announced past year that the estate of the late Amy Winehouse - who passed away aged 27 in 2011 - teamed up with the BASE Hologram company to create a virtual likeness of the star, which will go out on the road with a live band and backing singers to perform "digitally remastered" versions of her classic hits.

The "hologram" tour, which is already in development, will feature a digital Houston performing hits such as "I Wanna Dance With Somebody (Who Loves Me)" and "The Greatest Love of All", accompanied by her original and background singers-including her brother, Gary Garland Houston, who is married to Pat.

"Whitney was America's sweetheart, and the idea now is to remind people that that is what her legacy is", said Mestel.

Get push notifications with news, features and more. "This is a way to bottle that up and find a way to create live experiences for fans to still enjoy them and continue their legacy". It will consist, at least in part, of outtakes from Houston's 1985 self-titled debut album.

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