Facebook Study - keeping tabs on competitors

6 being on sale

6 being on sale

In January, Facebook removed its Research app from the iOS app store after being accused of paying teenagers for access to their mobile activity via a VPN app that gave Facebook almost unlimited access to user data and phone activity.

Facebook has rolled out a new Study from Facebook marketing research program that involves users downloading an app to collect data from their phone.

Facebook got into hot water earlier this year for running a program that allowed minors to hand over their phone data in exchange or compensation. Facebook shut down the app for iOS users in January and then later did the same to the Android version. Well, the company shut that program down after a huge backlash, but the app's sorta making a comeback. Last year, a slew of documents released by the United Kingdom parliament revealed that Facebook used its now-defunct VPN app, Onavo, to track competitors through data it collected from users.

We've learned that what people expect when they sign up to participate in market research has changed, and we've built this app to match those expectations.

To register, interested participants must click on a Study ad, which will run on Facebook and other services. "We also don't sell information from the app to third parties or use it to target ads, and it is not added to a participant's Facebook account if they have one".

"They are being a little less intrusive with this one", he said, noting that Facebook says it won't collect some of the more sensitive information from people's phones such as photos and web searches.

Facebook said the app will not be used to serve people ads, and information will not be shared with third-party companies - a line the company has been walking carefully since its Cambridge Analytica scandal previous year that exposed the data of millions of Facebook users to an outside political research firm. Plus, it'll periodically remind users that they're part of the data collection program, so they can change the permissions it uses, or opt out if they no longer wish to participate. In addition to Facebook Research, Apple removed Facebook research app Onavo VPN from the app store in June 2018. They do not need to be Facebook users. Advertisers have reaped the benefits of the company's ad targeting capabilities, but marketers want safe platforms - and channels - where their messaging can be heard without the risk of people's data being misused, or worse, stolen. For now, the app will only be available in the U.S. and India. Facebook is not saying how much it will pay participants to share their information.

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