Ads start appearing on Huawei phone lock screens

Huawei's lock screens unexpectedly turn into advertisements

Huawei's lock screens unexpectedly turn into advertisements

Since past few months, Xiaomi smartphones have been a topic of discussion not because of the new launches only but also for showing advertisements inside MIUI. However, there seems to be another Chinese tech firm that is treading the same path - Huawei.

Neither Huawei nor Booking offered any comments on this ad push, albeit the official account of Huawei Germany released an apology and recommended users who want to block the ads to disable Magazine Unlock.

So far, Huawei hasn't commented on the reports, so we don't know the exact reason for its actions - but money (unsurprisingly) could well be a key driver as it looks to generate new revenue in the wake of worldwide uncertainty about its future in the smartphone market - at least in terms of using Android.

So far, Huawei P30 Pro, P20 Pro, P20, P20 Lite and Honor 10 handset owners have reported seeing the ad, but the two Huawei P30 Pros in the TechRadar office are now Booking.com-free - so it's certainly a sporadic issue.

Advertising has a time and a place, and the place is never on the lock screen of a smartphone you paid a lot of money for. Huawei has not yet mentioned anything about it though. You can deactivate the magazine at any time. While some reports reveal that Huawei could be using Sailfish OS fork as its Android alternative, others have mentioned the use of HingMeng OS, which the company has reportedly filed a trademark for in several countries.

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