Smartphone app spending in H1 2019 reached $39.7 billion

App Store Generated 80% More Revenue than the Play Store in H1, 2019

App Store Generated 80% More Revenue than the Play Store in H1, 2019

According to the latest report from the analysis company Sensor Tower, during the first six months of 2019 digital stores for iOS and Android tablets and smartphones generated video game app revenues of around 40 billion dollars. According to the latest Store Intelligence report from Sensor Tower, the two largest mobile stores in the world generated a combined $39.7 billion in revenues, with the former accounting for an estimated $25.5 billion, while the latter could only muster $14.2 billion. That means that the amount generated by Apple's App Store was around 80% greater than Google Play's estimated gross revenue. Apple's app store had modest returns of 7.8 percent year-over-year, while Google's Play Store grew substantially by 16.8 percent, reaching numbers of $12 billion.

Tinder overtook the first position in the higher grossing non-game app with an estimated growth and it is projected to be used by 25.1 million US adults although it is seeing a slower growth at this moment.

Honor of Kings by Tencent continued its reign at the number one spot earning $728 million. The figure is a 32% YoY increase versus 1HY18.

Candy Crush Saga and PUBG Mobile ranked fourth and fifth respectively.

While data for the second quarter of 2019 is not yet complete, SensorTower reports that spends have already totalled an estimated $20 billion, up 17.2 percent year-over-year.

Note that although iOS App Store does outpace Google Play Store in many avenues, its revenue was hit when Netflix discounted from using its in-app purchase subscription since Apple seeks a 30/70 cut from Netflix in the first year and then charges a 15% cut on the following years.

The most downloaded apps in the first half of the year are still WhatsApp, Facebook Messenger, and Facebook.

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