Tysons Gym Facing Backlash Over Owner's Trump Connection

SoulCycle

SoulCycle

News of a planned fundraiser Friday night for President Donald Trump at Dolphins owner Stephen Ross' home in Southampton, New York, have caused a ripple effect throughout South Florida.

Yes, Ross has the right to support anyone he wishes for president, but what was surprising was the naivete, or tone deafness, of his public statement and that of both Equinox and SoulCycle.

For many, however, these statements ring a bit thin.

Efforts to reach Ross through The Related Companies on Wednesday were not successful.

Ross, the billionaire owner of Equinox and SoulCycle, has faced a backlash for hosting a fundraiser for President Trump.

In Los Angeles-a city that loves both fitness and bougie amenities-the outcry against the owner of fitness chains Equinox and SoulCycle came swiftly nonetheless. "We are committed to all our members and the communities we live in". The comedian then followed up his post with another tweet saying he cancelled his years-long membership.

News of the fundraiser sparked online outrage from around the world on social media with many calling for a boycott of Equinox and SoulCycle. In a tweet, Stills questioned how Ross could justify his support for Trump when his nonprofit, Ross Initiative for Sports Equality, says part of its mission is to end racial discrimination. Ross is also the owner of the Miami Dolphins, the Hard Rock Stadium, the Time Warner Center and Hudson Yards.

"I think it's disappointing, mainly because Equinox and Soul Cycle pander so heavily to the LBGT community", Equinox customer Alex Kahn said. SoulCycle, too, issued a statement the same day , noting that the company "in no way endorses the political fundraising event being held later this week".

After the furor broke out, Ross said he strongly disagrees with Trump on some issues, and the gyms said that they had nothing to do with the event.

Activist and actor Wilson Cruz launched a Change.org campaign and wrote, "We joined this gym because we believed it shared our values".

The firms said Mr Ross, head of Related Companies, was a "passive investor".

"Steve was the only potential investor who believed in the vision of what Momofuku could be and offered us the freedom to seek that out", said celebrity chef David Chang, founder of the upscale restaurant chain, which is associated with Ross's company.

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