Nike launches Nike Adventure Club, a shoe subscription for kids

Nike launches a sneaker subscription service for kids

Nike launches a sneaker subscription service for kids

Now Nike has announced it's getting in on the subscription frenzy, but what it's offering isn't as insane as it sounds at first blush.

Nike launched a new sneaker subscription for kids aged two through ten, which is called Nike Adventure Club.

Nike Inc. this week is launching a new fee-based subscription service for kids sneakers, the company announced Monday. "But an equally important question is, 'What kind of experience are we providing for their parents?' We want to make shopping for footwear as convenient as possible for them".

Parents will have the option to order shoes for sizes 4C to 7Y (for kids aged roughly two to 10) on a monthly, bimonthly or quarterly basis, costing $50, $30 or $20 per month respectively.

Parents will be able to pick from three subscription levels: Four pairs a year, six pairs a year or 12 pairs a year. Each pair of shoes works out to between $50 and $60 a pair-which puts the service on higher end of the kids' sneaker market (though Nike's kids' sneakers themselves vary considerably in price from $40 to $100, so numerous shoes within this program may actually be cheaper than buying directly from the store). Those who take part can upgrade, downgrade or pause their subscription at any time. Nike said it will either donate or recycle returned sneakers depending on their condition. Shopping for kids' shoes online also brings sizing issues and return hassles, the company says.

Nike Adventure Club, which will fulfill its first subscriptions beginning August 12, will either donate or recycle returned sneakers.

Companies know that many parents don't have a lot of time to shop for their kids new outfits-which is why subscription services created to make the process more automated and less time consuming are flourishing.

Along with new sneakers, each box will also come packaged with a special activity guide boasting special illustrations and games.

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