Sterling poised for milestone boot deal with Air Jordan brand

Getty Images  IAN KINGTON  AFP


Fresh off his hat-trick against West Ham at the weekend, Raheem Sterling could be set to sign one of the most lucrative boot sponsorship deals of all time.

It seems his start to the campaign is about to get even better as, according to The Telegraph, Sterling is said to be "considering" a mammoth £100 million (R1.8 billion) boot deal with American sports giant Air Jordan, a subsidiary of Nike.

Air Jordan, created in 1984 for Jordan himself, traditionally sponsors basketball players but also has baseball and musicians on its roster. While Neymar Jr. previously played in a Jordan Brand version of his Hypervenom boots, Sterling's proposed deal would be the first of its kind.

Air Jordan have a collaboration with Paris Saint-Germain and designed a number of special jerseys and trainers for the club last season.

Sterling is in the final year of his current sponsorship with Nike and per the Telegraph, he's now one of the most in-demand "commercial properties" given his performances and his public voice.

But Sterling's rise is also due to him speaking out against the portrayal of young black footballers in the media and the racist abuse he suffered at Chelsea last season.

And it seems Nike want to bring a professional footballer under the Jordan banner as well, similar to what they've done with in the U.S. with National Basketball Association. The deal could surpass $120 million, per Wallace.

Apparently, Air Jordan view this as an opportunity to "open up a new front in the brand battle to dominate the football market".

Notícias recomendadas

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.