Liverpool to ink an historic sponsorship deal with Nike

Liverpool FC				CREDIT Shutterstock

Liverpool FC CREDIT Shutterstock

Sponsors have begun playing a more important role in football, particularly in the age of "superclubs". Liverpool are said to be closing in on one such record-breaking kit deal.

Liverpool are "on the verge" of signing a new kit deal with Nike, according to Forbes. The Reds are now provided their kits by American sportswear brand, New Balance, who pay them £45 Million per year.

The Anfield outfit are in the final season of their current contract with New Balance, which is worth £45m per year.

It is further reported that the deal with Nike will blow the current deal financially, as the leading sportswear brand have offered a deal that will surpass Manchester United's deal with the Adidas, which is worth £75 million a season.

Nike now sponsor three top flight English teams in Brighton Hove & Albion, Chelsea and Tottenham. That sponsorship kicked off in 2015, with Adidas reportedly agreeing to pay the club $1.3 billion over the deal's 10-year duration.

Despite all the talk about these moves from the main sports brands in the world, New Balance still have a clause that in their current contract, that allows them to match any offer by another brand. However, an agreement with any of the mentioned brands is likely to be the biggest in the league's history.

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