Liverpool to ink an historic sponsorship deal with Nike

Image PA

Image PA

Sponsors have begun playing a more important role in football, particularly in the age of "superclubs". Liverpool are said to be closing in on one such record-breaking kit deal.

Liverpool are "on the verge" of signing a new kit deal with Nike, according to Forbes. The Reds are now provided their kits by American sportswear brand, New Balance, who pay them £45 Million per year.

The Anfield outfit are in the final season of their current contract with New Balance, which is worth £45m per year.

It is further reported that the deal with Nike will blow the current deal financially, as the leading sportswear brand have offered a deal that will surpass Manchester United's deal with the Adidas, which is worth £75 million a season.

Nike now sponsor three top flight English teams in Brighton Hove & Albion, Chelsea and Tottenham. That sponsorship kicked off in 2015, with Adidas reportedly agreeing to pay the club $1.3 billion over the deal's 10-year duration.

Despite all the talk about these moves from the main sports brands in the world, New Balance still have a clause that in their current contract, that allows them to match any offer by another brand. However, an agreement with any of the mentioned brands is likely to be the biggest in the league's history.

Notícias recomendadas

  • Israel bombed Iraqi weapons depot, says NYT

    Israel bombed Iraqi weapons depot, says NYT

    At the same time, Iraq hosts American troops and forces belonging to the US -led coalition fighting IS. The official spoke on condition of anonymity because he was not authorized to speak about the issue.
    Fernando Torres: Japan will always be my second home

    Fernando Torres: Japan will always be my second home

    The Spaniard then joined Chelsea for a then British record transfer fee, but he failed to live up to his £50 million price tag. "Here we both are, about to play your last game as a professional", Iniesta wrote in a letter published by El Mundo .
    Trump takes aim at automakers that ignored his emissions proposal

    Trump takes aim at automakers that ignored his emissions proposal

    It would bar California from requiring automakers to sell a rising number of electric vehicles or setting state emissions rules. Trump's tweet misstated some aspects of the administration's proposal, expected to be finalised sometime after late September.
  • NCAA Puts Mississippi State on Probation After Investigation Into Academic Misconduct

    NCAA Puts Mississippi State on Probation After Investigation Into Academic Misconduct

    A prohibition of football unofficial visits during one home contest for the 2019-20, 2020-21 and 2021-22 academic years. A reduction of football evaluation days by two in the fall 2019 and 10 in spring 2020.
    George Pell to stay a Cardinal despite child sex offences

    George Pell to stay a Cardinal despite child sex offences

    His buddy, acknowledged as M.R., died of a heroin overdose in 2014 on the age of 31 without ever complaining he had been abused. Pell had arrived on the courtroom in a penal advanced van and used to be handcuffed as he used to be led away by a guard.
    James Bond movie title revealed as

    James Bond movie title revealed as "No Time To Die"

    Under the direction of Cary Joji Fukunaga, who has even been part of the first HBO's series True Detective and Maniac of Netflix. According to the Island Echo the filming is part of the shoot for the 25th film in the hugely popular Bond franchise.
  • North Korea Fires 2 "Unidentified Projectiles" Into Sea: Seoul

    In 2017, North Korea made a similar provocation, firing missiles on May 13 and 21, just before the G7 began in Italy. North Korea typically fires long-range missiles into high altitudes to avoid reaching other countries.
    Miley Cyrus opens up on cheating allegations, Liam Hemsworth and ‘penis cake’

    Miley Cyrus opens up on cheating allegations, Liam Hemsworth and ‘penis cake’

    I'm not flawless , I don't want to be, it's boring. 'I am the healthiest and happiest I have been in a long time'. She wrote-"At this point, I had to make a healthy decision for myself to leave a previous life behind".
    Tom Brady denied 'Tom Terrific' trademark

    Tom Brady denied 'Tom Terrific' trademark

    Seaver was a three-time National League Cy Young Award victor who carried the Mets to the 1969 World Series title. Seaver and the applied-for goods would be presumed", a letter to Brady's attorney said, according to Boston 25 .
  • DE  issues advisory after reports of illnesses tied to vaping — Trending

    DE issues advisory after reports of illnesses tied to vaping — Trending

    There are no reported deaths, but some are on life-support - and these are young people who should not be getting so sick. The cases primarily occurred in Wisconsin , but several other states have seen cases, including IL and Pennsylvania.
    Coutinho will not start for Bayern on Saturday - Kovac

    Coutinho will not start for Bayern on Saturday - Kovac

    That being said, Klopp is sure Coutinho will show fans at Bayern and in Germany as a whole just why Barcelona saw fit to make him the third most expensive player in history just 18 months ago, likening his unique quality to Juventus and Italy legend Alessandro del Piero.
    Ex-Knick Carmelo Anthony being blackballed as part of 'smear' campaign?

    Ex-Knick Carmelo Anthony being blackballed as part of 'smear' campaign?

    A former National Basketball Association veteran says that is far from the truth, though. White thinks James has a role in Anthony being blackballed by the league .

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.