Google bans ads for 'unproven' medical therapies

News >       Business 
 
      New Google policy bars ads for unproven stem cell therapies        
  
  Fri. Sept. 6 2019 11:47 a.m

News > Business New Google policy bars ads for unproven stem cell therapies Fri. Sept. 6 2019 11:47 a.m

Google announced a new Google Ads Policy that targets unproven or experimental medical techniques.

This new policy will prohibit the advertisement of treatments now under research including most stem cell therapy, cellular (non-stem) therapy, and gene therapy.

"These treatments can lead to risky health outcomes and we feel they have no place on our platforms", Google said in a blog post cited by the newspaper.

The online giant said it made the decision due to "a rise in bad actors attempting to take advantage of individuals by offering untested, deceptive treatments".

Google's reversal, the Post reports, comes as "stem cell clinics have grown into a sprawling direct-to-consumer industry".

In June, a federal judge ruled that the US Food and Drug Administration could regulate a stem-cell treatment that has become popular within this industry - a victory in a lawsuit against a Florida company, US Stem Cell, which has reportedly blinded at least four patients after injecting its "treatment" into their eyes.

Still, Google has a long way to go to curb its spread of misleading medical advice.

Though the new policy prohibits most stem cell and gene therapies, it apples to all other untested treatments like ephedra, herbal and dietary supplements with active pharmaceutical or unsafe ingredients and some medicines used for weight control. Ittleman said some clinics had already been banned by Google starting two years ago.

Adrienne Biddings, Policy Adviser at Google, clarifies that Google will continue to allow advertising for research happening in this space for clinical trials and the ability for clinicians to promote their research findings to the public.

The ban will also include ads for treatments that may have scientific findings and preliminary clinical experience but still lack sufficient formal clinical testing to warrant widespread clinical use, which include stem cell therapies and gene therapies. "We know the digital ads ecosystem can only flourish if it's a place that is safe and trustworthy for users".

To formulate the new approach, a spokeswoman said, the company's policy team has reviewed the literature on the field and worked with various stem-cell experts.

Notícias recomendadas

  • Vacaytime: Ranbir, Alia holiday in Kenya

    Vacaytime: Ranbir, Alia holiday in Kenya

    They also chose an old (or possibly morphed) picture of rapper Badshah, Ranbir and his ex-flame Katrina Kaif and got it trending. Now, Alia and Ranbir have taken off on a romantic getaway to Kenya and the pictures of the couple from the reserve are adorable.
    Officials Remove Car Stranded on Myrtle Beach Shore

    Officials Remove Car Stranded on Myrtle Beach Shore

    A similar discovery was made this week in Cocoa Beach, about 20 miles north of Melbourne. Upon being tested, it was determined that the brick was actually a kilo of cocaine.
    Shah Rukh Khan and Katrina Kaif to star in an Ali Abbas Zafar directorial?

    Shah Rukh Khan and Katrina Kaif to star in an Ali Abbas Zafar directorial?

    The duo, after Jab Tak Hai Jaan and Zero, will reportedly have their next outing with Ali Abbas Zafar's next. What will be SRK's next big project is something only time will tell. or we can say only the actor can tell.
  • China Plans To Invest $1 Billion In Pak Development Projects

    China Plans To Invest $1 Billion In Pak Development Projects

    Pakistan will continue to support China on all issues of its core interest, including Taiwan, Tibet, Xinjiang and Hong Kong. Both countries have complete consensus on the future direction of CPEC to advance high quality development in Pakistan.
    Andreescu tops Serena Williams for US Open title

    Andreescu tops Serena Williams for US Open title

    Venus/Chan drop to 0-2 in mixed doubles finals as a team, having also finished runner-up here in 2017. Murray then held before they compounded their advantage by breaking the Taipei player.
    Director of MIT's Media Lab steps down over Epstein ties

    Director of MIT's Media Lab steps down over Epstein ties

    The New York Times reported on Saturday that Ito revealed his resignation to he paper, the day after the New Yorker's report. Some girls were also allegedly brought to Epstein's homes in New York City, New Mexico and a private Caribbean island.
  • Chapter Two Features One Of The Bloodiest Horror Movie Scenes

    Chapter Two Features One Of The Bloodiest Horror Movie Scenes

    When she's doing her little jig in the nude? Chapter 2 is, in one way, an improvement over Chapter 1 (which I hated ). More often than not, when ghosts and goblins aren't popping out with a loud noise, you're laughing along.
    Pentagon chief says US working toward good deal with Taliban

    Pentagon chief says US working toward good deal with Taliban

    A senior U.S. military commander said earlier on Saturday the spike in attacks was "unhelpful" to peace efforts in the region. Longtime Afghanistan watchers, including former US officials, apparently didn't see this twist coming.
    Canada’s Andreescu topples 23-time major champion Serena in US Open final

    Canada’s Andreescu topples 23-time major champion Serena in US Open final

    After a hug from a smiling Williams at the net, Andreescu kissed the blue court and rolled onto her back, soaking in the applause. Though she doesn't know Andreescu personally, Blajkevitch said "it's absolutely incredible" to see the 19-year-old's success.
  • Harvick wins Brickyard 400 at IMS

    Harvick wins Brickyard 400 at IMS

    Down in the value range, two drivers that have been consistent and deserve our consideration are Paul Menard and Daniel Suarez . Elliott has never had a Top 10 at this track, and has finished with negative placement in all but one race at the Brickyard.
    'Joker' wins Golden Lion at Venice Film Festival

    'Joker' wins Golden Lion at Venice Film Festival

    Olivia Colman won best actress in Venice previous year for "The Favorite", and went on to win the best actress Oscar. Joker beat out such films as James Gray's Ad Astra and Steven Soderbergh's The Laundromat to claim the top honours.
    Watford sack Gracia, re-hire Sanchez Flores

    Watford sack Gracia, re-hire Sanchez Flores

    Captain Troy Deeney suggested the Hornets should stick with Javi Gracia , but his departure was confirmed by the club on Saturday. Less than a year ago, Gracia put pen to paper on a four-and-a-half year contract at Vicarage Road.

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.