Apple Shows Off Three New iPhones, TV+, Apple Watch

How to Decide Between Apple's New iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

How to Decide Between Apple's New iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max

Apple has launched three new iPhones- iPhone 11, iPhone 11 Pro and iPhone 11.

Earlier in the week some observers had predicted Apple could get a significant bump in sales this year from its slate of new iPhones, given that numerous company's roughly 900 million existing iPhone users are primed for an upgrade, with phones that are, on average, five years old. Sure, you can buy a stylus and use it to better manage your unwieldy iPhone 11 Pro Max, but that wouldn't give you the software enhancements the Pencil brings to the table - the ability to draw thinner and thicker lines by apply different amounts of pressure and gesture controls.

In typical Apple fashion, the company played up improvements to the battery life, camera system and hardware under the hood of the new phones.

The big thing about iPhone 11 Pro is that Apple is going big on machine learning, and using the A13 Bionic chipset Apple claims it's got the most powerful machine learning power of any smartphone on the market.

Apple didn't announce the iPhone 11 Pro's specific battery capacity - but it never does.

The company today revealed its long-awaited foray into the streaming game will cost Aussie users just under eight bucks for family access, giving them access to a suite of original and licensed content. Prices for the 11 Pro start at $999 and the Pro Max starts at $1,099.

Apple Shows Off Three New iPhones, TV+, Apple Watch

The successor to the iPhone XR has been tipped to miss out on this sensor meanwhile - it is expected this device will come with a dual camera system on its rear comprised of a primary and telephoto module.

Pre-orders for all three iPhone 11 models open Friday, and will be available from 20th September.

In addition to the new iPhone lineup, Apple unveiled a new seventh-generation iPad at the event Tuesday, with a larger 10.2-inch retina display and a price tag starting at $329. The iPhone 11 Pro will have a 5.8-inch display, while the Pro Max will be equipped with a 6.5-inch screen.

[Animation: courtesy of Apple] Along with Quick Take, the new iPhones also support the sometimes silly photos people like to share on social media with a new photo feature-which the company chose to preemptively dub the "slofie"-that lets you take slow-motion video using your front-facing camera". With this feature, the watch face is always visible, rather than requiring the user to raise his or her wrist. The Series 5 watch starts at $399, or $499 with cellular.

The pivot to apps and services comes at a time when it is also facing antitrust scrutiny over complaints that the App Store favors its own services over others.

Apple also gave more details on its Apple TV Plus streaming service, announcing its November 1 launch and showing off trailers for upcoming shows, including the Jason Momoa-led "See". Apple Arcade and Apple TV+ will each cost $4.99 a month.

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