Apple Watch Series 5 Gets Always-On Display, Built-In Compass

Apple Watch Series 5 smartwatch launched along with new iPad

Apple Watch Series 5 smartwatch launched along with new iPad

The launch represented the latest effort by the technology giant to counteract growing competition from rivals such as Samsung and Huawei.

This new Series 5 keeps everything that made its predecessor so desirable, including interesting features like the ECG sensor, while bringing a few new features of its own. The company is also touting a peak brightness of 1000 nits.

The front camera has also been upgraded to include a wider 12MP sensor, with 4K and slow motion video recording. Apple also said it would be dropping the price of its Series 3 watches to $199 and $299 for GPS and GPS+Cellular respectively.

It will cost from €829 when it goes on sale.

During the Cupertino, California's much anticipated annual product event Tuesday, Chief Executive Tim Cook used his time on stage to wow the audience with upgraded versions of Apple products including its flagship iPhone.

The Apple Watch Series 5 will still have the same 18-hour battery life as previous models, despite the new feature. The existing emergency calling feature is going global too, and will be supported in 150 countries for extra peace of mind.

Apple Watch Series 5 smartwatch launched along with new iPad

As for the pricing, the Apple Watch Series 5 (GPS) starts at $399 (US) while the Watch Series 5 (GPS + Cellular) starts at $499. "This fall, the highly scratch-resistant and handsome white ceramic case is also available, along with a new sport loop and a wide range of great new band colours, which work with any generation of Apple Watch".

Apple is also making it easier to customize your Apple Watch with a new in-store studio that allows you to mix and match finishes and bands. To deal with that, Apple has announced a new display with a refresh rate that can be reduced to 1 frame per second to save on power.

Apple is notoriously bad at providing details and specifications in events, so it's unclear if the new iPad has a Lightning port, but that seems likely. The new iPad will launch at T-Mobile on September 30.

It also debuts Always-On Retina Display, meaning your watch face will never shut off while it's running.

During its keynote today, Apple detailed its ongoing research related to the Apple Watch, including the device's ability to help users detect the presence of a condition called AFib. Apple's new smartwatch has been unveiled to the world, and it's coming soon. The monthly payments will be available in "select countries".

The service enters a crowded market, with Netflix, Amazon and others already dominating.

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