Barbie manufacturer Mattel launches range of 'gender inclusive' dolls

Matell describes Creatable World as a

Matell describes Creatable World as a"doll line designed to keep labels out and invite everyone

The dolls come in six different skin tones, and the suggested retail price is $30. The dolls don't have overtly masculine or feminine features and each comes with flexible hairstyles, outfits and accessories so that kids can dress them up however they wish- as a him, her, they, or their preferred gender-neutral pronoun.

The doll can be a boy, a girl, neither or both, and Mattel, which calls this the world's first gender-neutral doll, is hoping its launch on September 25 redefines who gets to play with a toy traditionally deemed taboo for half the world's kids. "Introducing @CreatableWorld, a doll line created to keep labels out and invite everyone in, making play more inclusive than ever before".

One of world's biggest toy companies has launched a "gender inclusive" doll. Through research, we heard that kids don't want their toys dictated by gender norms. "And even more so for the kids that find themselves in that challenging place, if we can make that moment in their life a bit more comfortable, and knowing we created something that makes them feel recognized, that's a handsome thing".

Creatable World offers six unique kits that each include one doll and two wig options for hair styling, plus clothing and accessory options like trousers, skirts, shorts, jackets, glasses, T-shirts, hats, shoes and more. We're hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.

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