Paper beer bottles? Carlsberg toasts 'world first' sustainable drink packaging designs

Carlsberg paper beer bottle

Carlsberg paper beer bottle

The two research prototypes for its Green Fibre Bottle are made from sustainably-sourced wood fibre, and have an inner barrier to allow them to contain beer, the firm announced today.

Other major brands developing greener packaging include Unilever, who recently launched plastic bottle-free shampoo bars and bamboo toothbrushes, whereas Olay is beginning to test refillable moisturizer containers.

The Copenhagen-based company unveiled Friday two new prototypes that are "fully recyclable and have an inner barrier to allow the bottles to contain beer".

The prototypes are part of the company's efforts to have zero-carbon emissions at its breweries and reduce by 30% the carbon footprint across its value chain by 2030. The company is also founding the Paper Bottle Co., a joint venture with Coca-Cola Co., Pernod Ricard SA's Absolut vodka and cosmetics giant L'Oreal SA that aims to develop more sustainable packaging alternatives. More partners can help to increase mainstream demand for the type of materials needed.

Drinking beer might not be the best for your health, but Carlsberg is out to prove it can be better for the environment.

"While we are not completely there yet, the two prototypes are an important step towards realising our ultimate ambition of bringing this breakthrough to market".

'Innovation takes time and we will continue to collaborate with leading experts in order to overcome remaining technical challenges'.

Carlsberg started work on wood fibre bottles in 2015: seeking to create an 100% bio-based bottle without polymers. We're delighted that other like-minded companies have now joined us as part of Paboco's paper bottle community.

"Partnerships such as these, ones that are united by a desire to create sustainable innovations, are the best way to bring about real change", Shingleton said.

Gittan Schiöld, interim CEO of Paboco® said: "It is all about the team!"

Notícias recomendadas

We are pleased to provide this opportunity to share information, experiences and observations about what's in the news.
Some of the comments may be reprinted elsewhere in the site or in the newspaper.
Thank you for taking the time to offer your thoughts.