Teen vaping numbers climb, fueled by Juul and mint flavor

A person vaping

A person vaping

/Public Release. View in full here. The Trump administration has proposed banning virtually all vaping flavors.

The findings are in a pair of studies published Tuesday in the Journal of the American Medical Association (JAMA).

The government report, surveying nearly 20,000 young people, also found that Juul is the preferred brand for 60% of high school e-cigarette users.

In contrast, less than six per cent of teenagers across all grades preferred menthol. In all grades, an average of less than 2 percent of vapers said their favorite flavor was tobacco. Among eighth graders, mango was the most popular, followed by mint. Similar proportions of 10th graders preferred mint and mango, while 8th-graders preferred mango to mint.

New research shows US who vape prefer Juul, and mint is the top flavor for many.

The survey was administered from February to June 2019 - after Juul's November 2018 decision to stop selling flavors like mango and fruit in brick-and-mortar stores.

The San Francisco-based Juul, the best-selling vaping brand in the country, stopped selling some flavors a year ago in stores and only sold them online. "Rather than giving up when they can't get their particular flavour, they're switching to a flavour that is more available".

USC's study focused on Juul products, the most popular e-cigarette brand.

An estimated 4.1 million high school students and 1.2 million middle school students use electronic cigarettes nationwide, a marked increase from numbers reported in years prior, the US Food and Drug Administration and Centers for Disease Control and Prevention said Tuesday. A randomly selected third of survey respondents, totaling 14,191 youth, were asked, "Which Juul flavor do you use most often?"

"We have a whole generation of young people who are addicted to these products", said Ylioja, who was not involved in the studies.

Allowing menthol-flavored e-cigarettes to stay on the market could help Juul preserve a big chunk of its sales, and might provide a loophole for them to sell the popular mint flavor by another name, according to former FDA Commissioner Scott Gottlieb.

Flavours are banned for traditional cigarettes in the US, except for menthol.

He said that the FDA likely doesn't have the power to stop Juul from making that change, and argued that the administration should pursue an earlier proposal that would have limited flavor sales to stores with age-verification protocols. "There's a misperception that the only people who use mint and menthol vape products are adult smokers who are trying to quit".

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