Jaguar Land Rover develops 'morphable' seat to optimise customer well-being

Jaguar Land Rover is working on a SHAPESHIFTING seat

Jaguar Land Rover is working on a SHAPESHIFTING seat

JLR says its "morphable" seat deploys actuators in the foam that make constant micro-adjustments.

The smart technology can help fight the risks that come with sitting down for too long, a risk that has become a part of the modern lifestyle.

The seat of the future is called the 'morphable', and it is now being tested by the Jaguar Land Rover's Body Interiors Research division.

"The well being of our customers and staff is on the coronary heart of all our technological analysis initiatives", mentioned Dr Steve Iley, Jaguar Land Rover chief medical officer. Weakened leg muscles, there are persistent back pain. In the meantime, Dr Iley advises auto owners to always adjust their seats for the best driving position, remove bulky items from pockets, and ensure shoulder positioning is correct - whereby the spine and pelvis are straight.

Hips don't lie, but cars can - the new technology, developed by Jaguar's researchers, involves vibrations within the seat that convince your brain you're on a relaxing stroll, intended on reducing the harmful impacts on your posture during long-journey drives. Another project from the automaker has shown how the implementation of ultraviolet light technology can stop the spread of colds and flu. Together, these efforts are driving towards Destination Zero- Jaguar Land Rover's ambition to make societies safer and healthier, and the environment cleaner. Through relentless innovation, Jaguar Land Rover is adapting product and services to meet the rapidly-changing world.

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